Regional assistance agencies undergo rebranding

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The Upper Cumberland Development District and Upper Cumberland Human Resource Agency unveiled a rebrand for the two agencies on Friday, March 15, which includes new logos, colors, and soon to come marketing materials.

Within the past year UCDD and UCHRA have undergone a significant transformation; aligning under a shared management system in August 2018. With that alignment, the need to craft a new identity for both entities - satisfying existing expectations of both UCDD and UCHRA while simultaneously moving the brands forward - became evident.

"Our cohesive rebrand signifies a new chapter for the two agencies and reflects the strong synergy we now have between UCDD and UCHRA," Mark Farley, executive director of UCDD and UCHRA stated. "While we will remain two separate entities, our clienteles are very similar, and we want to send a unified message that we can connect individuals to a wide array of services and programs available through both agencies."

UCDD and UCHRA will be releasing updates to their web presences in the near future.

About the Upper Cumberland Development District:

The Upper Cumberland Development District provides regional planning and assistance to the 14-county Upper Cumberland region to promote economic growth and community enhancement. Find UCDD on the web at and at

About Upper Cumberland Human Resources Agency:

The Upper Cumberland Human Resource Agency aims to improve the quality of life to residents of the 14-county area; helping residents move from dependence to independence. Visit for more information about the agency's services and find them on social media at and Instagram.

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