United Way Announces '50 For 50' Initiative In Cannon County

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The United Way of Rutherford and Cannon Counties has announced the introduction of its “50 for 50” initiative in Cannon County as an aspect of its annual fundraising campaign.

The 50 for 50 initiative involves 50 small businesses uniting to support United Way with a $50 contribution each.

The United Way campaign kicked off September 14, and Cannon County has a goal of securing $35,000 in pledges by December.

The annual campaign raises funds that benefit the local United Way’s 44 partner agencies and programs. Last year’s campaign had a goal of $2.8 million, and about $2.39 million in pledges was secured.

In 2009, the United Way received requests from partnering agencies and programs that totaled $2.7 million. About $1.5 million of the requests were actually met due to the amount of funding available following the 2008-2009 campaign.

Although that year’s campaign secured $2.7 million in pledges, after pledge loss (a result of companies closing, employees leaving their company, wages being reduced, etc.), non-partner agency and out-of-county designations, and overhead expenses were accounted for, the remaining funding available for the partner agencies and programs was $1.2 million less than their requests.

Those same partner agencies and programs served more than 93,000 (one in three) individuals in Rutherford and Cannon Counties last year.

Those businesses interested in contributing to the United Way campaign via the 50 for 50 initiative should contact Jennifer Crowell at uwvolunteer@uwrutherford.org or at (615) 893-7303. Participating businesses will be recognized at the annual community celebration in early 2011.
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