Tuesday, January 4, 2011 2:23 pm

CAMP HILL, PA – To help and encourage healthy weight loss in the New Year, Rite Aid is teaming up with BL Body, a collection of shape wear available exclusively in stores at Rite Aid, on a sweepstakes with a first prize trip for two to the Biggest Loser Ranch in Los Angeles where the reality show about weight loss is filmed.

Anyone can enter at http://www.riteaid.com/weight now through Jan. 22 to win the trip, valued at $4,000. Second prize is a year's membership for two to the Biggest Loser Club online weight loss program, a $479 value. The sweepstakes is being promoted with in-store radio and a national radio tour featuring Ashley Johnston, the runner-up to season 9 who set a show all-time record for most weight loss by a woman. Johnston is also a spokeswoman for the BL Body collection of shape wear inspired by the show.

Rite Aid's comprehensive weight loss program also includes:

• Free 12-page informational guides in stores or online at www.riteaid.com with simple weight loss tips, techniques and topics including how to fight childhood obesity, the importance of counting calories instead of just carbohydrates or fat, and how to exercise on a budget.

• Free access to the Rite Weight program at www.riteaid.com/riteweightplan. The program, created by leading medical weight control program Lindora, aims to help patients lose up to 10 percent of their body weight in 10 weeks with free online seminars, weight tracking tools and daily support e-mails.

• Free access to additional online resources at www.riteaid.com/weight including electronic Body Mass Index (BMI) calculator, tools to decipher food labels, recipes and healthy snack suggestions for children.

• Free counseling on weight loss from Rite Aid pharmacists who are knowledgeable on topics including recent trends in drug therapy for weight management, common dieting myths, and medications used to control weight-related diseases including heart disease, Type 2 diabetes, arthritis and stroke.

For members of its free wellness+ customer rewards program, Rite Aid also is offering discounts and rebates on healthy weight products purchased through Jan. 22. Specials include buy one, get one free offers on vitamins and supplements, meal replacements and fat burners. See weekly circulars in newspapers and online for more.