Business Spotlight: Southern Starr Promotions
WILL COOK, Courier Contributor
If you're a local business owner, you'll probably ask yourself that question fifteen times today. You'll be sitting by the phone, watching dust collect on your shelves while golden opportunity passes you right on by.
You do good business and you know it. But does anyone else? You put your heart and soul into your work and stand behind every deal you make. Maybe you've even run a successful small business for half your life now, thanks to repeat customers and plain old word of mouth. But nowadays, times are tough. The store next to you has a 'for rent' sign in it, and you're just wondering how long it's going to be before yours does, too. The last thing you ever want to see is some beat up U-haul dragging off your hopes and dreams. You've worked hard to be able to work for yourself, Now, let Eric Fisk go to work for you.
Eric Fisk owns and operates Southern Starr Promotions. His mission is to help your business grow. Eric understands that potential customers can't spend a dime with you until they know who you are and what you've got to offer. He also knows just how to reach them. Each and every business has different advertising needs, and keeping afloat in today's economy requires that advertising to be unique, memorable, and aimed at the correct target market to be effective. Southern Starr promotions can develop the perfect marketing strategy for your business.
"I want nothing more than to help build up our community and make it possible for small businesses to compete," says Eric. He knows that brand awareness is essential to bringing customers to your doorstep, and he will help you find the most appropriate techniques for your particular needs.
Having a strong internet presence and continually updating your site or adding content is extremely important for today's small business owner. If you don't have a website for your business, Eric can build you one. If you have one, but it isn't getting any traffic or generating income, he can show you how to put it to work for you. Have you been to the Moonlite Drive-In website? That's some of his work.
"I treat every business I promote as if it were my own," boasts Eric. He says all of his clients get way more than they pay for, and he prides himself on his attention to detail. "I never give a customer anything I wouldn't be 100% satisfied with myself," he adds, and that's the kind of guarantee your small business makes to your customers. You know where he's coming from.
Small businesses rarely fail because of poor quality or service. That's the stuff you get from big chains and superstores. People frequent small businesses for that extra personal touch or to support their home community. The fact is, most mom 'n pop's go under because no one knows about them. They either don't advertise, or they don't adapt their advertising to the times.
Don't let your dream of owning your own business fade away. For banners, signs, business cards, or web design, you don't have to look too far. Call 563-2424 and ask for Eric at Southern Starr. Or go on-line and visit www.southernstarr.com.