Cannon County Sheriff's Department is partnering with the Tennessee Governor's Highway Safety Office to step-up DUI enforcement surrounding the Labor Day holiday.
The statewide "Booze It and Lose It" is part of a national effort to prevent drunk driving.
Tennessee experienced 6,645 known alcohol-related crashes in 2014. That equates to an average of 18 people each day aking the decision to get behind the wheel after they have been drinking.
"Too many people think their actions don't affect anybody else," said Sheriff Darrell Young.
"They know it is illegal. They know it is wrong. But they do it anyway," Young said. "They make decisions as if those statistics just can't happen to them."
Increased state and national messaging about the dangers of driving drunk, coupled with checkpoints and increased officers on the road, aim at drastically reducing the toll of drunk driving.
"Anyone can tell you that it is unsafe to drink and drive. However, we still lose hundreds of Tennesseans each year due to this behavior," said Governor's Highway Safety Office Director Kendell Poole. "Our law enforcement partners will be out in full force looking for drivers under the influence of alcohol, and they will arrest you."
A single DUI conviction can cost an individual $5,000 or more in addition to jail time. Offenders could also be required to attend drug and alcohol treatment or to install an ignition interlock device on their car.