Bonnaroo releases impact study
Wednesday, June 12, 2013 2:08 pm
From the Murfreesboro Post
MANCHESTER, Tenn. – Bonnaroo Music & Art Festival officials recently released the results of a completed economic impact study showing that the annual event and its avid patrons put more than $50 million into the local and statewide Tennessee economies last year.
The study, performed by Greyhill Advisors, also shows that the economic impact on Coffee County, which becomes the seventh largest city in Tennessee during the festival, was more than $37 million in 2012.
The festival also generated $2.9 million in taxes that benefited Tennessee. More than $2 million of the total was generated by sales tax on Bonnaroo tickets. An additional $900,000 was generated by the activity of attendees during their time in Coffee County and their travels to and from the festival.
Approximately 25 percent of attendees are from Tennessee, New York and Florida, closely followed by Georgia, Illinois, Ohio, Pennsylvania and Virginia. Canada is the largest origin of international visitors, but attendees also come from Asia, South America, Europe and Australia.